January 2018 archive

Creating a brand

When designing a website, it’s important to have in mind how you want people to view your business. That’s where branding comes in.

Having a website can be a great branding tool and help your business to increase brand awareness. It can be used as a platform to showcase your brand’s personality and a way of connecting with potential customers.

Insolvency Practitioners, Connect Insolvency’s website, is professional, sleek yet has a modern edge to it. Based in Newcastle Upon Tyne, the company needed a website that would not only promote their services but also their brand.  As you can see on the homepage, the colours, blue, green and pink are used throughout which correlate with the Practitioner’s logo. The minimal design coupled with the colour scheme is effective in portraying a contemporary feel. The look of the website gives visitors an impression of the company. Here, it’s the feeling that they are up-to-date, tech-savy and approachable.

Connect Insolvency website homepage