August 2018 archive

4 awesome ways a professional website will grow your business

Whatever industry you come from, whether you are a photographer, commercial builder or insolvency practitioner, hopefully, your business will reach a point when you will need a website to help it grow further. If you are anywhere near that point and are wondering if and why you need a website, these are some of the reasons to consider.

Improves your visibility and credibility

If you do not have a website and your potential customers cannot find you online, it is almost as if your business does not exist. Yes, you might have social media accounts to help potential customers learn more about you and follow you, but will they trust you if you do not have a website that will represent your business too. Connect Insolvency – liquidators and insolvency practitioners based in Newcastle is a company that decided to build a website after a few years in business without a website and according to them – this was one of the best decisions they’ve ever made!

Helps customers find and contact you

Whether your customers hear about you from a friend or come across your company profile on social media, they will want to check your website. So, let them find you if they want to! A website will also help you get noticed if potential customers are searching for the services that you offer on search engines. If they visit your website and like what they see, they will want to contact you, so include directions, working hours and various contact information to make it easier for your customers to contact you.

Takes workload off your customer service team 

Your website content should be informative and provide the answers to your customers’ questions. Your services should be described well, and your customers should be clear on what they are getting if they start using your services. But you can not cover all the questions on the ‘About us’ or ‘Services’ page (and you shouldn’t!). Adding and FAQ page to your website will be of great help to your customer service team, so if you notice a number of repeated questions coming from your customers, consider including this page.

Facilitates your brand

Professional websites increase your online visibility and thus increase the recognition of your business brand. When you build your online presence, your brand will become more popular among customers and that’s exactly what you want!

Conclusion

As you can see, there are so many ways a professional website can help your business grow and it is important to understand that you need to invest some time, money and effort into creating your website and online presence and you will soon be able to reap the benefits of the work done!